To all Fathers, I hope that you had a great ‘Father’s Day’!

My father had a MASSIVE impact in my life and has been an amazing role model in my life in general. He has always been there for myself and my two sisters and it has been a complete blessing to call him DAD.

My dad, has been a small business owner all his life. He has taught me valuable lessons in business that I hold on to this day.

One thing, that he always said to me is to stick with ‘the market’ and ‘the people’ that drives me to be more productive and passionate.  And that, if I stick with one thing for long enough, I get to be a force to be reckoned with. Not a bad advice.

My dad has been a ‘small business owner’ all his life. He started his business when he was in his late 30′s. Now at 73, he still enjoys what he does. It’s his life’s work, and he has no plans to retire anytime soon. For good or bad, his business has become a major part of his life for the past 43 years!

I have often wondered how he keeps it going. One of the things that I learned from him is to always look for ‘pain points’ in your marketplace, and find the best possible solution to ease the pain. In any marketplace, there are several ‘pain points’.

What’s the ‘pain’ that your market is experiencing?

As entrepreneurs, just focusing on this aspect will keep us busy and prosperous in any situation.

I want to address one major ‘pain point’ you may be facing right now.

“How To Get Maximum Returns For Your Ad Dollars.”

As marketers our main marketing goal is to get maximum and meaningful exposure to our brand, products and services.

We don’t have unlimited budget to throw around to do countless testing. Yet, we know that some amount of ‘testing’ is required to find the best approach to sell you products.

So, if you would like to get maximum actionable results for minimum amount of ad dollars, here are a few things that will help you get better at this.

1. Target the right people:

You can spend thousands of dollars in testing different approaches to sell a product, but here is a quick way to decide who to go after.

If you picked a product to promote online, write down everything that you think, your ideal buyer would be like. In fact give your ‘ideal buyer’ a name, age, social standing, his/her desires and values….etc

Once you write down these facts, you are more likely to choose the right target market.

2. If an ad works, stick with it.

You have probably seen a specific ad on TV, or newspaper that is constantly being played or run. The logical reason for this is that that specific ad WORKS every time it is running. Use the best ad that brings in maximum results, and use it consistently.

3. Consistency and discipline is key.

Talking about consistency… consistency can be attained by being disciplined with your promotions. Are you consistently doing something to drive traffic to your offers? Are you consistently advertising to the market that is responding well? Are you consistent with your main message in your promotions?

4. Approach for their friendship and then business.

With social media as a major role in marketing, are you using it effectively? Instead of asking for a sale on first contact, ask for their friendship. You can be as transparent as you wish using the social media platforms like facebook. Transparency creates trust and trust is the most important reason for higher conversions.

5. Personal Follow Up Makes And Impact.

Autoresponders are a great way to follow up with your prospects, but a personal note written spontaneously packs a punch. Take some extra time in contacting prospects who are coming in your lead funnel.

I promise you that spending 30 minutes writing a personal email to your prospects, will pay off — one long term and happy customer at a time.

6. Choose your traffic / advertising source carefully.

For a small business, the advertising source or company that they choose to promote their offers means the difference between frustration & failure, and satisfaction & success.

Client satisfaction and success is what our main objective is with all of our products and services with Multiple Stream Media.

We understand that small business entrepreneurs need reliable, and affordable ways to reach their marketplace more efficiently. And they need people and service that have the best interest in them.

That is what we strive to be everyday for our clients with all of our services. With our most acclaimed advertising service, we provide a way for you to reach your marketplace quickly, afford-ably, and consistently.

As a way for saying THANKS to our subscribers, I have put together a SPECIAL SALE on Rent-A-List Targeted List advertising services – on our Facebook Fanpage.

You can SAVE 30% Off on ALL Ad channels we offer on Rent-A-List by visiting our Facebook Fanpage!

Wishing you all the success!

Abe Cherian

This entry was posted in Abe Cherian, Internet Advertising, Internet Marketing Article, Marketing Strategies, Marketing Tips and tagged get more results, more results from ads, Online advertising. Bookmark the permalink.